On August 21, the 2026 Chengdu Auto Show officially opened. Under the theme “Chinese Cars, Global Champions,” CHERY Group showcased a total of 38 models across its five brands—CHERY, EXEED, JETOUR, iCAR, and ZONGHENG—in Hall 5. Among them, the CHERY brand showcased 12 models, including the FENGYUN A9, FENGYUN T7, QQ3 Modern Edition, and the all-new Arrizo 7, highlighting the continuous upgrades to CHERY’s product portfolio and global expansion strategy.

FENGYUN T7 Makes Its Debut, Accelerating Global Market Expansion
At this auto show, the FENGYUN T7—CHERY’s first native global model in its Smart Electric Era—became the centerpiece of the booth. The model has already been launched in South Africa and Thailand, entered the Chinese and Indonesian markets in August, and is scheduled to enter the EU market in September, followed by rollouts in the UK, Malaysia, Australia, and other markets.

Li Xueyong, Executive Vice President of CHERY Automobile Co., Ltd., stated that a true global model should be developed with the global market in mind from the earliest stages of R&D. From the very start of the project, the FENGYUN T7 was designed with the global market in mind, with research into global regulations conducted in advance and alignment with the 2026 E-NCAP standards. Additionally, over 5,000 global users participated in market research, and usage scenarios from 15 representative countries and regions were incorporated into the product definition.

The FENGYUN T7 is equipped with a 65.05 kWh battery, paired with a wide-temperature-range heat pump air conditioning system and a high-voltage PTC system, delivering a maximum CLTC all-electric range of 600 kilometers. The vehicle also features a “Rock-Solid” body structure, nine airbags, an 8775 chip integrating intelligent cockpit and driving functions, the Lingxi Smart Cabin 2.0, and the Lieying 500 driver assistance system. With a pre-sale price ranging from RMB 109,900 to RMB 129,900, the model has already received more than 16,700 pre-orders within just nine days of pre-sales and is set to officially launch on August 26.

Multiple New Models Debut, Expanding the Product Portfolio
The FENGYUN A9L ULTRA AWD also made its debut, featuring the Snow Leopard AWD system, a double-wishbone front and five-link rear suspension, as well as the Falcon 700 driver assistance system and Lingxi Smart Cabin 2.0.

The all-new Arrizo 7 made its public debut, adopting the “Dynamic Water Flow” design philosophy. It offers two powertrain options—the C-DM Super Hybrid and the Kunpeng ICE—to meet the needs of different markets.

In addition, the QQ3 Modern Edition opened for pre-orders. The new model adopts the Neo Retro design philosophy, combining classic retro elements with smart electric technology to further expand the brand’s youth-oriented product lineup.

Technological Innovation Drives Smart Upgrades
In addition to showcasing new vehicles, CHERY also presented core technological achievements such as the Rhino Battery, Kunpeng Powertrain, and AI technologies, creating a “Technology Ecosystem Island.” On-site safety tests—including battery puncture, cell compression, and water wading—visually demonstrated the safety performance of the Rhino Battery.

Targeting young consumers, CHERY also set up the “CHERY Future Classroom” and a trendy interactive space, showcasing the integration of automotive products and lifestyle through zones such as the “Trendy Modification District,” “Smart Control Zone,” and “Adventure Camp.”

Global User Base Exceeds 20 Million; Accelerating Brand Expansion Overseas
As of the end of July, CHERY’s cumulative global automotive user base exceeded 20.16 million, including more than 6.99 million overseas users. From January to July 2026, CHERY exported a cumulative total of 1.146 million vehicles, representing a year-over-year increase of 71.2%; in July alone, exports reached 202,533 units, making CHERY the first Chinese automaker to export more than 200,000 vehicles in a single month.

From its roots in China to markets worldwide, CHERY is accelerating its “natively global models” strategy. By incorporating regulations, user needs, and usage scenarios from different markets into the early stages of R&D, CHERY is driving the evolution of the Chinese automotive industry from “exporting products” to “globalized R&D and localized operations.”